Business & Marketing Pathway
Programs >> Business & Marketing Pathway
Business & Marketing
Getting a degree or certificate from the Pickens Technical College in business, marketing, and public administration is a concrete and practical step toward a variety of careers in the public or private sector. From non-profits to brand-new startups in every industry, business and marketing skills are essential to run basic operations smoothly. Whether you plan to open up your own business—from a bakery to an auto shop—or launch a career in marketing with an established company, Pickens Technical College offers two certificate programs to help you get there: Small Business Management and Marketing: Hospitality & Tourism.
Marketing
Marketing is a 1-year program that teaches students marketing principles through the lens of the hospitality and tourism industry by helping students:
- Learn and acquire strong Leadership skills through DECA (An Association of Marketing Students)
- Gain industry experience through internships and site visits
- Learn sales and marketing , accounting, and guest service skills
- Develop interpersonal skills, professionalism, dependability, and event planning
- Earn industry-based certifications
Small Business Management
Small Business Management is a 1- year program focused on teaching students how to:
- Manage or work in a small office setting
- Prepare tax returns, acquire accounting skills and prepare payroll
- Learn marketing and entrepreneurship skills
- Create web pages via HTML and learn e-commerce skills
- Operate software to prepare spreadsheets and reports